Frankfurter Buchmesse and Arabic Language Center: expert training program

The new program piloted at the end of August brought together players from Frankfurt and Abu Dhabi around the strategy and presentation of the book fair.

As part of a special two-week training partnership between the Frankfurter Buchmesse and the Arabic Language Center Abu Dhabi, participants explored the management of book fairs and exhibitions as well as relations with the clientele. Image: Abu Dhabi Arabic Language Center

By Porter Anderson, Editor | @Porter_Anderson

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Bin Tamim: “A strong partnership”

IAhead of the Frankfurter Buchmesse (October 19-23), the fair and the Abu Dhabi Arabic Language Center have opened a new training program for employees of the Abu Dhabi International Book Fair.

As part of this partnership, Buchmesse specialists are working with five key members of the Arabic Language Center staff fair group on the fair’s strategy and plans for its 2023 edition.

Part of the interest is promotional – an outreach by the Abu Dhabi Fair to publishers and those working in content creation and development. But in addition, the organizers of the fair – led by Dr Ali Bin Tamim, who is also the secretary general of the Sheikh Zayed Book Award – wish to widen the range of creative sectors that take part in the programming of the Abu fair each year. Dubai.

In a prepared statement for today’s (September 6) commentary on the new training program, Bin Tamim is quoted saying, “Over the years, the Arabic Language Center Abu Dhabi has maintained a strong partnership with the Frankfurt Book Fair, an exceptional and long-standing international cultural event. event, which brings together thousands of publishers, content creators and visitors from around the world for in-depth discussions on how to grow and support the book industry and promote culture.

Dr Ali Bin Tamim

“This partnership supports the center’s efforts to promote and enrich the Arabic language locally and globally through culture, education, research and the arts,” said bin Tamim.

“Frankfurt Book Fair has extensive experience, success stories and best practices in organizing and managing major international exhibitions that enrich cultural activities and shape a bright future for the book industry. This, in turn, equips Emirati publishing professionals with the necessary skills to advance the sector in the UAE, benefiting from successful experiences and advanced strategies presented by industry pioneers. of the book.

“The training program we have developed with Frankfurt further deepens our partnership with this prestigious international event and will help empower future generations of Emirati experts in the book fair industry.”

Boos: book fairs are “essential to stimulate innovation”

Jürgen Boos

Juergen Boos, President and CEO of Frankfurter Buchmesse, said: “International book fairs around the world have one thing in common: they are essential for driving innovation in the industry, connecting business leaders and expanding business opportunities. commercial.

“At the same time, international book fairs help to bring cultures together and provide insight into diverse literary landscapes. The Abu Dhabi Book Fair is a modern and thriving event and an essential gateway to the world of Arabic publishing. We were delighted to welcome our colleagues from Abu Dhabi to Frankfurt and to share and exchange our expertise with them.

Said Hamdan Al Tunaiji

Saeed Hamdan Al Tunaiji, acting executive director of the Arabic Language Center and director of the Abu Dhabi Fair, links the potential of the training program to the effort to harness Emirati talent.

“It’s part of our strategic objectives,” he says, “which we try to achieve by building on the strong partnerships we have established with some of the most important cultural institutions in the world. With this in mind, we have developed this training program in which experts from Frankfurt share their experiences of organizing and managing book fairs on a global scale, capable of attracting publishers and creators from many parts of the world. and to meet the requirements and aspirations of visitors. and readers.

On this first outing of the program, language center employees participated in the program for two weeks, in workshops and meetings focusing on marketing methods, exhibition management, general planning and managing relations with stakeholders and partners.

Topics covered in the program’s workshop included how fairs promote publishers, the importance of different markets, and the place and value of publishing and digital capabilities.

Today’s publishing challenges were presented in the context of the place and potential of book fairs. The program also highlighted ways to manage cultural projects and innovation in exhibitions, as well as points of good interaction with visitors and partners, and strategies for building strong customer relationships and engagement. community.

A session of the new training program with Frankfurter Buchmesse and Arabic Language Center Abu Dhabi includes input from Frankfurt CEO Juergen Boos, left, and Vice President Business Development Claudia Kaiser , second from the left. Image: Abu Dhabi Arabic Language Center

Our new Publishing Outlook Forum at Frankfurter Buchmesse 2022 will include a session produced in cooperation with the Sheikh Zayed Book Prize, which is one of the programs run by the Arabic Language Center Abu Dhabi and led by Dr. Ali Bin Tamim, secretary of the Zayed Prize. -general. Plan to join us for “Developing Book Trade in the Arab World” at 2:00 p.m. CEST on October 19 at the Messe Frankfurt Congress Center, Level 2, Spektrum Room. Admission is free for all registered trade visitors and exhibitors in Frankfurt.

More information on Publishing Perspectives on the Abu Dhabi International Book Fair is here, and more on the United Arab Emirates market is there. To learn more about Arabic in the publishing world, click here.

To learn more about book fairs and global publishing trade shows, click here. More information about Frankfurter Buchmesse here.

Publishing Perspectives is the global media partner of the Sheikh Zayed Book Award. Our extensive coverage of the Abu Dhabi International Book Fair is supported by the Arabic Language Center Abu Dhabi.

More information on Publishing Perspectives on the ongoing COVID-19 coronavirus pandemic here.

About the Author

Porter Anderson

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Porter Anderson is a non-resident member of Trends Research & Advisory, and was named International Business Journalist of the Year at the London Book Fair’s International Excellence Awards. He is editor of Publishing Perspectives. He was previously associate editor of The FutureBook at The Bookseller in London. Anderson was a senior producer and anchor for, CNN International and CNN USA for more than a decade. As an art critic (National Critics Institute), he has collaborated with The Village Voice, the Dallas Times Herald and the Tampa Tribune, now the Tampa Bay Times. He co-founded The Hot Sheet, a newsletter for authors, which is now owned and operated by Jane Friedman.